Guizhou launches brand for high-quality agricultural products

The Gui Pin brand launch event, held on March 28 in Guiyang, capital of Southwest China's Guizhou province, marked a significant milestone in branding and standardizing the province's high-quality agricultural products, giving them a unified identity.

Certification certificates were awarded to 21 selected enterprises. The first batch of products includes beef, tea, chili peppers, and edible fungi. Guizhou Agricultural Investment Group also signed agreements with 14 companies, including China Academy of Agricultural Mechanization Sciences Group, securing 30 cooperation projects and establishing 557 brand stores in Guangdong, Chongqing, and other regions.

Guizhou's unique geography and climate have nurtured a wide range of premium agricultural products: Duyun Maojian tea, Zunyi Chaotian chili, Xingren coix seeds, Majiang blueberries, Xiuwen kiwi fruit, Sansui duck, Guanling cattle, Leishan silver ball tea, and Qianbei goats.

In recent years, Guizhou has implemented a brand-driven agricultural strategy, enhancing modern, high-efficiency mountainous agriculture. The province has established nearly 200 regional agricultural brands, with 10 recognized as national agricultural brand treasures, ranking sixth nationwide and first in Southwest China.