'Gui' brand promotional event kicks off in Guiyang

Visitors explore premium products of Guiyang at the event. [Photo/WeChat account of Guiyang bureau of agriculture and rural affairs]

The 2025 "Gui" brand exhibition and promotion event was launched on May 3 at Qingyun Market in Guiyang, capital of Southwest China's Guizhou province, featuring over 20 representative enterprises from the "Gui" brand showcasing nearly 200 products.

Beyond promotional, exhibition, interactive, and live-streaming areas, the event included multiple photo spots. Visitors explored premium products, including baijiu, tea, agricultural goods, and eco-friendly delicacies, while experiencing intangible cultural heritage crafts such as lacquerware, silver jewelry, and embroidery.

The event entertained attendees with performances by ethnic singers, complimentary tastings, and gifts for purchases over a set amount. It also collaborated with internet influencers for live-streaming sales, promoting both "Gui" branded products and bestsellers.

The "Gui" brand, initiated by the Guizhou Provincial People's Government, is a provincial-level public brand that integrates ethnic culture, market leadership, quality assurance, and innovative development.

It represents industry-leading standards while embodying Guizhou's regional characteristics, resource strengths, artisanal heritage, unique products, and contemporary appeal.